Production, purchase, delivery, use, disposal: Every step of a purchased consumer good leads to pollutants and CO2 emissions as an output, and sometimes to unfair working conditions too. The ecological impact of our consumption behaviour is one of the main reasons for the threat to planetary boundaries. Nevertheless, the level of consumption continues to increase, with double-digit expansion rates in e-commerce alone.
Years of research on sustainable consumption show that in many countries awareness of the environment and responsibility can be observed, but in fact, only a few people consume sustainably. This phenomenon – also known as the gap between knowledge and behaviour – has a variety of different reasons, in particular: