In the contribution to RESET – Digital for Good, Maike Gossen and Felix Biessmann problematise the extent of sustainability labels that customers are confronted with during online shopping. Using the GreenDB database, the GCA research team investigated how trustworthy the available sustainability information is in Germany’s largest online shops. The results show that only a small percentage of products labelled as sustainable meet the high standards of credibility and sustainability.

The full article „Nudging Green Consumption: A Large-Scale Data Analysis of Sustainability Labels for Fashion in German Online Retail“ by Maike Gossen, Felix Bießmann.